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When Connie Kelly's son David divorced in 2008 after a decade-long marriage, it sparked a business idea. When choosing this name, factor in your chosen niche. My greatest fear is… not making a difference. As long as you're well-educated, successful and looking for a serious relationship, you'll fit right in. For a new startup, the best way to assure survival is to file patents or other intellectual property to keep future competitors from copying your success.
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